Unsafe toys still enter the EU through online platforms.

The EU has strengthened product safety rules - but without assured accountability, children remain exposed to dangers

As long as there is no guaranteed EU-based responsible economic operator, unsafe toys can be sold directly to EU consumers through online platforms without anyone accountable

Information
The Law Has a Blind Spot. The European Product Act Can Close It.
Infographic: 86% of toys tested were unsafe and 96% were non-compliant with EU rules
Link

What the 

EU Product Act must do

To close the loophole, the Act should ensure

01

A verified EU responsible person before sale

Toys should only be listed on online platforms if a vetted EU-based operator is designated

02

Import-level responsibilities

The EU responsible person must verify compliance, ensure traceability and cooperate with authorities

03

Platform responsibility where no EU operator exists

Where no reliable EU responsible person can be identified, the platform facilitating the sale must be recognised as the responsible economic operator

If there’s an EU address on the parcel, so someone in the EU must be responsible for the toy’s safety.

Stronger enforcement is all we need to stop illegal toys from being sold in the EU.

The DSA is in effect, so platforms no longer list unsafe toys on their websites.

There’s an EU address on the parcel, so someone in the EU is responsible for its safety

The DSA is in effect, so platforms removed unsafe toys from their websites

There’s an EU address on the parcel, so someone in the EU is responsible for its safety

The new EU’s customs rules have resolve the problem of unsafe toys entering Europe

NOT REALLY
In practice, online platforms are the easiest way for sellers outside the EU to sell non-compliant, unsafe products to EU European consumers without risk or punishment.

What others say

Previous
Next
Online marketplaces must not bypass EU rules. All products sold to EU consumers should meet the same safety and sustainability requirements, with a clearly accountable EU operator”
Paolo Falcion, Director General
Filling the gaps in EU law to create a level online-offline playing field is indispensable to consumer safety and fair competition in the Internal Market.
Else Groen, Director General
Every consumer deserves confidence that the products they buy online are safe. A strong EU Product Act is essential to protect consumers, support responsible businesses and ensure everyone competes to the same high safety standards.
Paul Walsh, CEO
Our latest mystery shopping exercise again found staggering non-compliance among products sold on online marketplaces. The EU must ensure every product has an identifiable, liable EU-based economic operator.
Elena Scaroni, Secretary General
The European Product Act must make accountability clear across online sales, strengthen enforcement against non-compliant products, and ensure a level playing field for companies that respect EU rules.
John Chave, Director General